Within the evolving world of modern branding, your customer-facing design language isn’t just a logo — it’s how people decide to engage or ignore. Whether you’re launching a multi-venue group, your brand design must be:
- Premium but approachable
- Designed for real-world application — from aprons to avatars
- Able to evolve over time without losing recognisability
That’s why goldroom.io provides hospitality-first branding systems that focus on more than looks — they’re built for performance.
What is brand design?
- The process of defining your venue’s visual and emotional DNA
- Includes logo, colour palette, typography, iconography, textures, photography guidelines, signage rules, and more
- Your first impression — before the food, service, or product is ever experienced
goldroom’s brand design offering includes:
- Wordmark, icon, brand mark, and lockup variations
- Colour systems that work in print, on screen, and under hospitality lighting
- Usage rules by platform and context
- Patterns, textures, brand shapes and motion logic
- Real-world material pairing suggestions — metal, wood, fabric, neon, glass
Who it’s for:
- New venues launching into competitive precincts
- Operators needing a consistent toolkit for marketing and merch
- Digital-first hospitality brands needing visual identity for screens and apps
goldroom doesn’t just design for beauty — we design for:
- Execution: menus, signage, staff training, marketing assets
- Adaptability: day-to-night shifts, seasonal changes, event mode
- Retention: guest memory recall, photo tagging, loyalty connection
Every brand system from goldroom includes:
- Full brand identity guide in PDF and editable formats
- Editable templates for menus, signs, stories, ads, reels, profiles, thumbnails
- Photography guidance: moodboard, angle direction, model positioning
- Voice live event streaming solutions Australia venues and tone direction (optional)
Additional layers (by request):
- Packaging and merch design
- POS and table signage flow
- Franchise localisation toolkits
Why goldroom?
- Built by and for hospitality brands — not generalist agencies
- All brand kits built to survive operational pressure and visual chaos
- We speak service, not just brand theory
Use cases:
- A single-site restaurant needing a scalable identity
- A hotel bar refreshing brand presence post-renovation
- A delivery-only kitchen needing a digital-first brand toolkit
What you get:
- Social kit and ad templates
- Print-ready and web-optimised assets
How to begin:
- Visit goldroom.io/brand and fill out the briefing form
- Choose from base identity, full identity, or full brand + content system
- Edit collaboratively with our team until it fits perfectly
goldroom.io — where hospitality brands get designed for the real world.